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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by session type, audience level and track topic. Check back often as we will be adding more sessions and speakers frequently. The full, timed agenda will be available soon.

How to Audit Your Content Marketing Using Google Analytics

Andy Crestodina  (Co-founder / CMO, Orbit Media Studios)

Track: Content Management & Measurement

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

The 80/20 Rule tells us that 80% of results come from 20% of the efforts. In marketing it's more like 90/10. Especially when it comes to SEO.

But what's getting the results? Which content is in the top 10 percent? Which content has the potential to be in that top 10 percent with the smallest effort?

Takeaway

In 30-minutes, you'll learn to...

• Find the articles and pages get the best results from search
• Learn to track the ROI from video at the page-level
• Check the performance of your links and calls to action
• Discover which actions will drive the greatest impact for traffic and conversions



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