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ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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How Executing a Content Audit will Immediately Make a Positive Impact on Your Content

Cathy McKnight (Senior Strategist & Solver of Problems, The Content Advisory)

Location: Balboa

Date: Wednesday, April 10

Time: 1:20pm - 2:05pm

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Assessing a website’s content quantity and quality starts with a well-executed content audit. This critical assessment can help uncover insights that can positively influence design direction and content strategy. In this session we will walk through the how-to of a productive content audit to:

  • Reveal the true scale of the website’s content
  • Facilitate strategic discussions about design objectives and direction
  • Establish a common content lexicon
  • Create a content strategy

Filled with tips, tricks, and tools, this session will set you up with what you need to get your arms around the content you have today, and set a strategy for your content needs of the future.