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ContentTECH Summit Schedule Viewer

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How DAM Organization Gains Speed and Accessibility

Christine Morrison  (Director of Product Content Marketing, Fanatics)

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

Find out how the global leader in licensed sports merchandise uses content technology to manage over 3 million assets across a global network of 7 production studios, make changes on a dime when news happens, and get celebratory products to fans within minutes of thrilling showings from their favorite teams or athletes. From micro moments to strategic planning, you’ll learn how digital asset management, immediate global access to all assets, and consistent asset organization work together to create an innovative approach that keeps fans cheering for more.