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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Getting Started with Machine Learning Content Attribution

Allison Wert (Content Marketing Manager, Frontline Education)

Sean Amster (Digital Marketing Manager, Henry Company)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Conventional attribution models aren't cutting it. Last-touch attribution can be too narrow sighted. Even standard multi-touch attribution is often too complex and overly biased.

Learn how Frontline Education is leveraging technology to identify the most influential aspects of their customer journey, while creating a scalable process for tracking engagement and ROI. Frontline is a winner of CMW's Project of the Year and Best Content Marketing Program Awards, as well as two Genius Awards for Data & Analytics.

Takeaway

  • How to use Machine Learning to build unbiased attribution models
  • How to identify the most influential parts of your customer journey
  • How to find out what type of engagement is needed to progress people through various stages in the customer journey



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