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ContentTECH Summit Schedule Viewer


Future-Proof Your Content Marketing Strategy Through Smart Measurement

Zontee Hou  (Co-Lead of Consulting, Convince & Convert)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Whether B2B or B2C, today's customers have constant access to thousands upon thousands of websites, reviews, and resources about your product and your company. How do you balance their access with your brand narrative and the impact on your bottom-line results? While today's digital marketers have moved past vanity metrics—they know that content marketing tactics must be connected with business objectives—most aren't using their metrics to future-proof their content marketing strategies. In this session, we take a deep-dive into the metrics that should shape your content marketing strategy and explore the best practices of your peers in the session with you.


  • How to develop content marketing tactics with measurement in mind
  • Best practices for analyzing content marketing success
  • A framework for determining and measuring your true key performance indicators (KPIs)