ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

Future-Proof Your Content Marketing Strategy Through Smart Measurement

Zontee Hou  (Co-Lead of Consulting, Convince & Convert)

Date: Monday, August 10

Time: 2:00pm - 2:30pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

Whether B2B or B2C, today's customers have constant access to thousands upon thousands of websites, reviews, and resources about your product and your company. How do you balance their access with your brand narrative and the impact on your bottom-line results? While today's digital marketers have moved past vanity metrics—they know that content marketing tactics must be connected with business objectives—most aren't using their metrics to future-proof their content marketing strategies. In this session, we take a deep-dive into the metrics that should shape your content marketing strategy and explore the best practices of your peers in the session with you.


  • How to develop content marketing tactics with measurement in mind
  • Best practices for analyzing content marketing success
  • A framework for determining and measuring your true key performance indicators (KPIs)