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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Future-Proof Your Content Marketing Strategy Through Smart Measurement

Zontee Hou (Co-Lead of Consulting, Convince & Convert)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Whether B2B or B2C, today's customers have constant access to thousands upon thousands of websites, reviews, and resources about your product and your company. How do you balance their access with your brand narrative and the impact on your bottom-line results? While today's digital marketers have moved past vanity metrics—they know that content marketing tactics must be connected with business objectives—most aren't using their metrics to future-proof their content marketing strategies. In this session, we take a deep-dive into the metrics that should shape your content marketing strategy and explore the best practices of your peers in the session with you.

Takeaway

  • How to develop content marketing tactics with measurement in mind
  • Best practices for analyzing content marketing success
  • A framework for determining and measuring your true key performance indicators (KPIs)



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