ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View, browse and sort the ever-growing list of sessions by session type, audience level and track topic. Check back often as we will be adding more sessions and speakers frequently. The full, timed agenda will be available soon.
Chris Penn (Co-Founder and Chief Data Scientist, Trust Insights, Inc.)
Track: Content Management & Measurement
Session Type: Breakout Session
Vault Recording: TBD
While content technology has advanced by leaps and bounds, our measurement skills haven’t necessarily kept up, or our content marketing teams have turned over so many times that we’ve lost our institutional knowledge about how to effectively measure our content marketing efforts.