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View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.
Chris Penn (Co-Founder and Chief Data Scientist, Trust Insights, Inc.)
Date: Thursday, June 10
Time: 12:50pm - 1:20pm
Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!
Track: Content Management & Measurement
Session Type: Breakout Session
Vault Recording: TBD
While content technology has advanced by leaps and bounds, our measurement skills haven’t necessarily kept up, or our content marketing teams have turned over so many times that we’ve lost our institutional knowledge about how to effectively measure our content marketing efforts.