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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

From Operations to Orchestration: Why Content Teams Can (& Should) Be the Change Agents for Marketing Transformation

Shafqat Islam  (Co-Founder & CEO, NewsCred)

Date: Monday, August 10

Time: 12:15pm - 12:45pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Session Type: Keynote

Vault Recording: TBD

It's 2020, and the truth is that marketers lives have never been more difficult. Facing an explosion of channels, tools, teams, and processes, we are at a pivotal juncture as a marketing industry — one that will shape the way that we operate for years to come.

In this session, Shafqat Islam, Co-Founder & CEO of NewsCred, delivers a special keynote looking back at where we've come from, and more importantly, where we go from here.


Join him as he:
  • Shares his perspective & vision for enterprise-wide marketing orchestration
  • Explains why content teams can be the change agents marketing orgs need
  • Delivers tangible takeaways to begin harmonizing people, process & technology