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Embracing Your Limitations: How Solo and Small Teams Can Succeed in Content Marketing

Vishal Khanna  (Vice President of Marketing & Communications, HealthPrize Technologies)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Solo and small B2B marketing teams don't have the staff, budget or resources that the big brands do, so why play by the same rules? Join this session to learn how to practically build a successful content marketing program that delivers business results by embracing your limitations.

Takeaway

In this session you will learn:

  • Why you should scrap the content journey
  • How to transform sales into a marketing channel
  • How to build a conversion-oriented content canon
  • How to use the continuous improvement model to optimize your content marketing engine



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