ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

Embracing Your Limitations: How Solo and Small Teams Can Succeed in Content Marketing

Vishal Khanna  (Vice President of Marketing & Communications, HealthPrize Technologies)

Date: Tuesday, August 11

Time: 1:00pm - 1:30pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Solo and small B2B marketing teams don't have the staff, budget or resources that the big brands do, so why play by the same rules? Join this session to learn how to practically build a successful content marketing program that delivers business results by embracing your limitations.


In this session you will learn:

  • Why you should scrap the content journey
  • How to transform sales into a marketing channel
  • How to build a conversion-oriented content canon
  • How to use the continuous improvement model to optimize your content marketing engine