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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Embracing Your Limitations: How Solo and Small Teams Can Succeed in Content Marketing

Vishal Khanna (Vice President of Marketing & Communications, HealthPrize Technologies)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Solo and small B2B marketing teams don't have the staff, budget or resources that the big brands do, so why play by the same rules? Join this session to learn how to practically build a successful content marketing program that delivers business results by embracing your limitations.

Takeaway

In this session you will learn:

  • Why you should scrap the content journey
  • How to transform sales into a marketing channel
  • How to build a conversion-oriented content canon
  • How to use the continuous improvement model to optimize your content marketing engine



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