ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer


VIRTUAL AGENDA COMING SOON

Embracing Agile Marketing: Why (& How) Today's Marketers Can Work Better, Together

Anji Ismail  (Director of Product, NewsCred)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

NewsCred

Agile is not only about methodology and philosophy — it's also about software. Great engineering teams are consistently building amazing products and services using the scrum framework and tools purpose-built to employ agile. What can today's marketers learn from these tech teams and how can they optimize their own tools and processes to be more efficient?

Join Anji Ismail, NewsCred's Director of Product, as he demonstrates why (& how) marketing teams can embrace agile to improve planning, accelerate execution, and optimize resources.

Takeaway

In this session, you’ll learn:

  • The impact of agile marketing on content creation & campaign planning
  • How to maximize your marketing team’s time & output
  • Tips on how to build an agile marketing framework & optimize marketing efforts



FOLLOW ContentTECH SUMMIT ON SOCIAL