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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Embracing Agile Marketing: Why (& How) Today's Marketers Can Work Better, Together

Anji Ismail  (Director of Product, NewsCred)

Date: Tuesday, August 11

Time: 12:20pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

NewsCred

Agile is not only about methodology and philosophy — it's also about software. Great engineering teams are consistently building amazing products and services using the scrum framework and tools purpose-built to employ agile. What can today's marketers learn from these tech teams and how can they optimize their own tools and processes to be more efficient?

Join Anji Ismail, NewsCred's Director of Product, as he demonstrates why (& how) marketing teams can embrace agile to improve planning, accelerate execution, and optimize resources.

Takeaway

In this session, you’ll learn:

  • The impact of agile marketing on content creation & campaign planning
  • How to maximize your marketing team’s time & output
  • Tips on how to build an agile marketing framework & optimize marketing efforts



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