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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

Embracing Agile Marketing: Why (& How) Today's Marketers Can Work Better, Together

Anji Ismail  (Director of Product, NewsCred)

Date: Monday, August 10

Time: 2:30pm - 3:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

Agile is not only about methodology and philosophy — it's also about software. Great engineering teams are consistently building amazing products and services using the scrum framework and tools purpose-built to employ agile. What can today's marketers learn from these tech teams and how can they optimize their own tools and processes to be more efficient?

Join Anji Ismail, NewsCred's Director of Product, as he demonstrates why (& how) marketing teams can embrace agile to improve planning, accelerate execution, and optimize resources.


In this session, you’ll learn:

  • The impact of agile marketing on content creation & campaign planning
  • How to maximize your marketing team’s time & output
  • Tips on how to build an agile marketing framework & optimize marketing efforts