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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

Editorial Building Blocks: Creating Airstream Supply Company

Andrew Cafourek  (Founder, Lat Long)

Jay Cullis  (Head of Content, Airstream)

Date: Tuesday, August 11

Time: 1:00pm - 1:30pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

With the general release of "Gutenberg" as the new default WordPress editing experience, the shift is clear - block editing tools are the content management platform of the next decade, enabling editors a degree of control over style and function never before available to a non-technical audience.

We'll examine how block editors change every aspect of the game from site design to content management to syndication and portability. We'll go beyond the hypothetical and examine specifically how Airstream's new editorial retail brand, Airstream Supply Company, came to life using cutting edge technologies and strategies made possible by Gutenberg and how those strategies can be applied to any content platform.


  • What block editors are and why they represent more than an optional "feature"
  • How every content management strategy can use or anticipate block editors, regardless of platform
  • Specific technical and platform strategies used by Airstream to create limitless design possibilities with a single full time editor and no staff designer