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ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Editorial Building Blocks: Creating Airstream Supply Company

Andrew Cafourek  (Founder, Lat Long)

Jay Cullis  (Head of Content, Airstream)

Date: Wednesday, August 12

Time: 2:15pm - 3:00pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

With the general release of "Gutenberg" as the new default WordPress editing experience, the shift is clear - block editing tools are the content management platform of the next decade, enabling editors a degree of control over style and function never before available to a non-technical audience.

We'll examine how block editors change every aspect of the game from site design to content management to syndication and portability. We'll go beyond the hypothetical and examine specifically how Airstream's new editorial retail brand, Airstream Supply Company, came to life using cutting edge technologies and strategies made possible by Gutenberg and how those strategies can be applied to any content platform.


  • What block editors are and why they represent more than an optional "feature"
  • How every content management strategy can use or anticipate block editors, regardless of platform
  • Specific technical and platform strategies used by Airstream to create limitless design possibilities with a single full time editor and no staff designer