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ContentTECH Summit Schedule Viewer


Do Less Research for Your Content -- There's AI for That

Jeff Coyle  (Co-founder & Chief Product Officer, MarketMuse)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

How much time do you spend conducting content audits, researching subtopics and competitors, and identifying appropriate links before you even begin writing a piece of content? Preparing a high-quality piece of content takes about 12 hours (and that doesn't include the writing and editing process).

Bringing AI into the content creation process not only saves weeks of research but uncovers more audience insight than can be physically researched by hand. In this session, we explore how AI can drastically improve productivity across your content team and scale the creation of higher-quality content.


  • Identify gaps and opportunities in your content and your competitor's
  • Use content clusters to build topical authority
  • Incorporate buyer intent into your content plan
  • Avoid publishing bad content