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View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

David Thomas  (Author of Design for Cognitive Bias, Creator & Host of The Cognitive Bias Podcast)

Date: Wednesday, June 9

Time: 12:30pm - 12:50pm

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.



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