Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.
Chris Penn (Chief Data Scientist, Trust Insights)
Pass Type: Virtual Pass + Workshop - Get your pass now!
Session Type: Workshop
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Marketers have been talking about being data-driven for years, but few have walked the walk. Why? Data science and analytics have a perplexing air of mystery around them, one which seems impenetrable. Vendors paint a picture of impossible heights to scale in order to make use of data.
Well, put those fears aside. In this hands-on workshop, Trust Insights Chief Data Scientist Christopher Penn will walk you through the fundamentals, the 101, of data science as it applies to content marketing. You'll learn: