View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Chris Penn (Chief Data Scientist, Trust Insights)
Date: Monday, April 20
Time: 1:00pm - 5:00pm
Pass Type: All Access, Main Conference Plus - Get your pass now!
Session Type: Workshop
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Marketers have been talking about being data-driven for years, but few have walked the walk. Why? Data science and analytics have a perplexing air of mystery around them, one which seems impenetrable. Vendors paint a picture of impossible heights to scale in order to make use of data.
Well, put those fears aside. In this hands-on workshop, Trust Insights Chief Data Scientist Christopher Penn will walk you through the fundamentals, the 101, of data science as it applies to content marketing. You'll learn:
