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ContentTECH Summit Schedule Viewer


Customizing Your Content Tool Stack for Your Team

Deborah Carver  (Consultant, The Content Technologist)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You know there are thousands of content and marketing tools on the market, but every time you onboard a new technology, your team feels a little like the grass is always greener with the software you didn't choose. How do you know when your team needs to invest in a new toolbox? This session will cover how your business can use tech to balance innovation, efficiency, strategy and data-driven thinking without over-engineering or disrupting processes that are already working.


In this session, you will learn:

  • How to create an actionable plan for evaluating and implementing new content technology as painlessly as possible
  • When to involve stakeholders in marketing, IT, content and leadership
  • How to build better relationships with your technology vendors so you can get the most out of the technology purchase process, training and support
  • Which business requirements and other criteria you should consider before deciding to invest in a new technology
  • How to determine whether the technology you've selected is providing significant ROI