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ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Customizing Your Content Tool Stack for Your Team

Deborah Carver  (Consultant, The Content Technologist)

Date: Wednesday, August 12

Time: 1:20pm - 2:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You know there are thousands of content and marketing tools on the market, but every time you onboard a new technology, your team feels a little like the grass is always greener with the software you didn't choose. How do you know when your team needs to invest in a new toolbox? This session will cover how your business can use tech to balance innovation, efficiency, strategy and data-driven thinking without over-engineering or disrupting processes that are already working.


In this session, you will learn:

  • How to create an actionable plan for evaluating and implementing new content technology as painlessly as possible
  • When to involve stakeholders in marketing, IT, content and leadership
  • How to build better relationships with your technology vendors so you can get the most out of the technology purchase process, training and support
  • Which business requirements and other criteria you should consider before deciding to invest in a new technology
  • How to determine whether the technology you've selected is providing significant ROI