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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

Customizing Your Content Tool Stack for Your Team

Deborah Carver  (Consultant, The Content Technologist)

Date: Tuesday, August 11

Time: 1:30pm - 2:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You know there are thousands of content and marketing tools on the market, but every time you onboard a new technology, your team feels a little like the grass is always greener with the software you didn't choose. How do you know when your team needs to invest in a new toolbox? This session will cover how your business can use tech to balance innovation, efficiency, strategy and data-driven thinking without over-engineering or disrupting processes that are already working.


In this session, you will learn:

  • How to create an actionable plan for evaluating and implementing new content technology as painlessly as possible
  • When to involve stakeholders in marketing, IT, content and leadership
  • How to build better relationships with your technology vendors so you can get the most out of the technology purchase process, training and support
  • Which business requirements and other criteria you should consider before deciding to invest in a new technology
  • How to determine whether the technology you've selected is providing significant ROI