ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Customer-Centric Content Technology Strategy

Michael Priestley (Product Owner, Content Optimization, IBM)

James Mathewson (Distinguished Technical Marketer, IBM)

Date: Wednesday, April 10

Time: 11:10am - 11:55am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

The customer journey crosses organizational boundaries; if we want content to support that journey, we have to move from organization-centric processes and technologies to customer-centric ones.

We will share our roadmap for connecting content models, omnichannel workflows, and AI across a diverse marketing technology ecosystem. We will include both our results to date, and our future plans, including a view towards an integrated and automated enterprise content ecosystem.

Takeaway

How to build content models that support analytics and automation
When to use AI for automation versus coaching
How to manage the move from gut-based to data-driven decision making