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ContentTECH Summit Schedule Viewer


Create, Connect, Optimize: 5 Technologies and Tactics That'll Superboost Your Content Marketing

Joe Lazauskas  (Head of Marketing, Contently)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Performance marketing is going to dominate the next decade. Marketers will be expected to produce revenue on leaner budgets, and do so faster than ever before. In this environment, you need to develop creative strategies that’ll allow you to stand out from the competition, tools to help you create dynamic content with a lean team, and rapid insights into what’s working and what’s not.


In this session, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals:

  • How to leverage social, search, and survey tools to discover what content your audience craves, and how you can stand out from the competition.

  • Content creation technologies that’ll help you create immersive content experiences across channels with limited coding and design resources.

  • A time-tested framework for optimizing your content marketing.