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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Create, Connect, Optimize: 5 Technologies and Tactics That'll Superboost Your Content Marketing

Joe Lazauskas (Head of Marketing, Contently)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Performance marketing is going to dominate the next decade. Marketers will be expected to produce revenue on leaner budgets, and do so faster than ever before. In this environment, you need to develop creative strategies that’ll allow you to stand out from the competition, tools to help you create dynamic content with a lean team, and rapid insights into what’s working and what’s not.

Takeaway

In this session, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals:

  • How to leverage social, search, and survey tools to discover what content your audience craves, and how you can stand out from the competition.

  • Content creation technologies that’ll help you create immersive content experiences across channels with limited coding and design resources.

  • A time-tested framework for optimizing your content marketing.



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