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ContentTECH Summit Schedule Viewer

View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Content Optimization / Distribution: Mapping Content To The Buyer Journey (And ROI)

Michael Brenner  (CEO, Marketing Insider Group)

Location: On Demand - released on 6/8/21 at 8am (ET)

Date: Tuesday, June 8

Time: 8:00am - 9:30am

Pass Type: Virtual Pass + Workshop - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Every business creates content. But few know how to map content to the buyer journey and to better business results. Join Content Marketing influencer Michael Brenner who will get right to the heart of the tools and process behind building a successful content optimization and distribution strategy. Apply these approaches to your toolbox to meet buyer needs and get results you can brag about to your boss.


Workshop attendees will learn how to:

  • Learn about the collaboration tools and processes that help you produce the right content and content types
  • Insight into how to use SEO Tools and analytics to help. You drive relevant traffic to that content
  • Develop feedback loops with data, and workflow to optimize content for each phase of the buyer journey using business metrics”