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ContentTECH Summit Schedule Viewer


View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Content Operations – The New Content Strategy

Robert Rose  (Chief Strategy Advisor, Content Marketing Institute)

Cathy McKnight  (VP Strategy and Consulting & Chief Problem Solver, The Content Advisory)

Location: On Demand - released on 6/8/21 at 8am (ET)

Date: Tuesday, June 8

Time: 8:00am - 9:30am

Pass Type: Virtual Pass + Workshop - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

To successfully scale content strategy efforts – we must first understand the basic operating model of how content functions within the business … the entire business. This workshop will provide attendees with a step by step approach to creating a foundation and establishing a better balance in the way they create, manage, activate and measure content. We’ll discuss the roles, responsibilities, and the approach to developing a content operations plan that can both provide the results you need today, as well as set the organization up for long-term success well into the future.



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