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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

Content Marketing in COVID: 3 Trends to Master to Secure Your Future

Kara Burney  (SVP of Marketing, Skyword)

Date: Monday, August 10

Time: 2:30pm - 3:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

Are you stressed about evolving your content marketing in light of 2020’s economic unknowns? In this session we break down the three headwinds defining the new content marketing economy and how you need to adapt to maximize the impact of your content marketing. To inform your approach, we’ll share the secrets to success gleaned from our June 2020 survey of senior marketing leaders and tactics from our own experience consulting on over 1,000 client content strategies. You’ll walk away knowing where you’re going and what to do to lead your company into the future of content marketing.


  • Know the major trends shaping the new content marketing economy
  • How content marketing leaders are adapting to embrace them
  • What you can do today to prepare for the future