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ContentTECH Summit Schedule Viewer

View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Consumerization and Customer Experience: How B2C experiences impact B2B expectations

Megan Gilhooly  (VP Customer Experience, Zoomin Software)

Date: Thursday, June 10

Time: 12:15pm - 12:35pm

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

B2B enterprises used to get a CX hall pass - but no more! B2B customers go home to B2C experiences, and those consumer experiences impact expectations for B2B content. In this talk, Megan sheds light on consumer experiences that raise the bar for customer experiences and how B2B enterprises can start to meet - or even exceed - expectations through quality content and self-service.