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ContentTECH Summit Schedule Viewer

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Consumerization and Customer Experience: How B2C experiences impact B2B expectations

Megan Gilhooly  (VP Customer Experience, Zoomin Software)

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

B2B enterprises used to get a CX hall pass - but no more! B2B customers go home to B2C experiences, and those consumer experiences impact expectations for B2B content. In this talk, Megan sheds light on consumer experiences that raise the bar for customer experiences and how B2B enterprises can start to meet - or even exceed - expectations through quality content and self-service.