ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by session type, audience level and track topic. Check back often as we will be adding more sessions and speakers frequently. The full, timed agenda will be available soon.

Connecting UX from Strategy to Content

Kelly Kautz  (UX Strategist, JPL)

Travis MacDonald  (Associate Creative Director, JPL)

Track: Audience Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Once upon a time, UX was solely a product design practice. Today, user experience influences all aspects of digital content, from content strategy and information architecture to search engine optimization. That's why it's more important than ever to make sure it's built on a strong strategic foundation. How can you gather user insights and use them to create content that delights and engages? And how can you turn these user experiences into measurable business results? Associate Creative Director Travis MacDonald and UX Strategist Kelly Kautz share how they've united content, strategy and user experience for a wide range of businesses and institutions. They'll reveal how they created a holistic approach to UX that spans content, strategy, design and other practice areas. Then they'll share how you can use this approach to boost collaboration and content performance within your own organization.


• Uncover the UX issues that are secretly sabotaging your content's success
• Improve your content's performance with UX tools, research and best practices
• Get ideas for new content through low-budget, low-effort user research
• Learn how to integrate user experience best practices within your organization