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ContentTECH Summit Schedule Viewer


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Connecting UX from Strategy to Content

Kelly Kautz  (UX Strategist, JPL)

Travis MacDonald  (Associate Creative Director, JPL)

Track: Audience Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Once upon a time, UX was solely a product design practice. Today, user experience influences all aspects of digital content, from content strategy and information architecture to search engine optimization. That's why it's more important than ever to make sure it's built on a strong strategic foundation. How can you gather user insights and use them to create content that delights and engages? And how can you turn these user experiences into measurable business results? Associate Creative Director Travis MacDonald and UX Strategist Kelly Kautz share how they've united content, strategy and user experience for a wide range of businesses and institutions. They'll reveal how they created a holistic approach to UX that spans content, strategy, design and other practice areas. Then they'll share how you can use this approach to boost collaboration and content performance within your own organization.

Takeaway

• Uncover the UX issues that are secretly sabotaging your content's success
• Improve your content's performance with UX tools, research and best practices
• Get ideas for new content through low-budget, low-effort user research
• Learn how to integrate user experience best practices within your organization



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