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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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Connect the Dots: What we learned connecting strategy to execution

Bob Meindl (Content Marketing Consultant, .)

Jenny Hooks (Head of US Digital Marketing, Cisco)

Location: Mission Hills

Date: Monday, April 8

Time: 1:00pm - 5:00pm

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Vault Recording: TBD

Audience Level: Intermediate

Many workshops attempt to talk about high level strategy while others dive deep into the details of one
aspect of a subject. This session is different in that it will demonstrate the connections we found in our company as
we built personalized, dynamic journeys using structured content - going from strategy to activation. Real anecdotes, real lessons learned and interactive sessions during the workshop

Takeaway

• Looking at data to inform strategy
• Understanding the customer and the right level ofpersonalization (how much is too much)
• Connecting strategy to planning (or multiple plans)
• Using detailed technologies and processes to identify the customer
• Connecting an identified customer to the right content
• Details behind orchestration across channels - making it real