ContentTECH Summit Schedule Viewer


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Click to Human: How to Create a Frictionless Customer Experience Through Conversational Content

Chris Buehler (CEO, Scorch and PingPilot)

Location: Carlsbad/Cardiff

Date: Tuesday, April 9

Time: 12:20pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Session

Vault Recording: TBD

Audience Level: All

Scorch and PingPilot

Conversational Marketing is here to stay. What if you could connect your content directly to your company's best representatives when your customers are ready to engage? In this session we'll unveil how to create conversational content, explain what it is, and how it works.

  • Attendees will build a contact center in under a minute with voice, sms, and email and link it to their content.
  • Attendees will create their very own Ping.me contact center and set up a phone, email, chat and sms connection to their mobile device. Example: ping.me/pingpilot
  • Attendees will learn how to embed a contact center directly in their content and link voice, sms, chat and email channels to their mobile phone.
  • Attendees will create a working prototype of content center elements and set up their first signal to bridge content to contact.
  • Your customers will be in the driver's seat and choose the channel of their choice to reach your business.
  • Attendees will be in control of all the unified communication from their content and seamlessly transition the interactions into their CRM and Marketing Automation.
  • Attendees will see the power of creating conversational content and how easy it is to connect their existing infrastructure to their marketing efforts.