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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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Bullseye! Targeted Content Strategy for B2B ABM and Demand Gen

Jenny Magic (Strategist, Convince & Convert)

Jenna Reiff (Marketing Strategy Director, Springbox)

Location: Carlsbad/Cardiff

Date: Wednesday, April 10

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Targeted, dynamic demand gen strategies like ABM are the proven way to shorten the B2B sales cycle and accelerate the pipeline. Plenty of agencies will help you with the technology, but they're looking to you, the client, for a differentiated, persona-driven, journey-mapped demand gen strategy. Are you ready?

Takeaway

Intro to ABM & Demand Gen
Case studies on successful demand gen techniques
Journey Mapping guide
Content gap exercise
How to get started with ABM