View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Date: Wednesday, April 10
Time: 10:15am - 11:00am
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Targeted, dynamic demand gen strategies like ABM are the proven way to shorten the B2B sales cycle and accelerate the pipeline. Plenty of agencies will help you with the technology, but they're looking to you, the client, for a differentiated, persona-driven, journey-mapped demand gen strategy. Are you ready?
Intro to ABM & Demand Gen
Case studies on successful demand gen techniques
Journey Mapping guide
Content gap exercise
How to get started with ABM