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ContentTECH Summit Schedule Viewer

View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Building a content team you can scale with

Michelle Wu  (Manager, CX Content, Communications, Localization, Coinbase)

Date: Thursday, June 10

Time: 2:35pm - 3:05pm

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!

Track: Core Concepts

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Content strategists are often brought in to build programs from the ground up after content has already been scrappily written by just about anyone. And sometimes if you're lucky, you can slowly grow a content team to tackle this content debt. But how do you actually quickly scale a strategic team that handles end to end content creation, systems mapping, UI/UX design of products, and even internal knowledge? This session focuses on how to build a lean but mean strategy team during periods of expedited growth and need to scale content. We'll walk through when to turn to automation or technical solutions and when to use human brains to craft content. This will be a focus on customer experience models and learning how to correctly market and service customers.


1) How to handle scaling in a high growth environment as experienced in an industry like crypto
2) Creating powerful and impacting content teams in a "move fast" company
3) Managing with vulnerability and empathy to empower your teams to create at their best
4) Why diverse teams matter: diverse minds, backgrounds, and skillsets to create a cohesive Avengers team