Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.
Cathy McKnight (VP Strategy and Consulting & Chief Problem Solver, The Content Advisory)
Pass Type: Virtual Pass + Workshop - Get your pass now!
Session Type: Workshop
Audience Level: All
Vault Recording: TBD
Audience Level: All
Need a content strategy that covers governance, workflows, and training guidelines? Come learn about the essential content strategy elements, why governance and workflow structures are the foundational to long-term success, and how to building an executable, practical content strategy requires working across silos. Walk away with a core understanding of where your organization is, and the next steps you might take in order to build a scalable content strategy for marketing.
