ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Building a Content Strategy: A Real Life Approach to a Marketer's Challenge

Cathy McKnight (Senior Strategist & Solver of Problems, The Content Advisory)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Need a content strategy that covers governance, workflows, and training guidelines? Come learn about the essential content strategy elements, why governance and workflow structures are the foundational to long-term success, and how to building an executable, practical content strategy requires working across silos. Walk away with a core understanding of where your organization is, and the next steps you might take in order to build a scalable content strategy for marketing.



FOLLOW ContentTECH SUMMIT ON SOCIAL