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VIRTUAL AGENDA COMING SOON

Building a Content Strategy: A Real Life Approach to a Marketer's Challenge

Cathy McKnight  (VP Strategy and Consulting & Chief Problem Solver, The Content Advisory)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Need a content strategy that covers governance, workflows, and training guidelines? Come learn about the essential content strategy elements, why governance and workflow structures are the foundational to long-term success, and how to building an executable, practical content strategy requires working across silos. Walk away with a core understanding of where your organization is, and the next steps you might take in order to build a scalable content strategy for marketing.



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