ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Bloody Hell! The Convergence of Content, Email, and My British Mum

Michael Barber (SVP, Chief Creative Officer, Godfrey)

Date: Tuesday, April 9

Time: 10:55am - 11:25am

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Vault Recording: TBD

Audience Level: All

E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any channel in your marketing mix. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers, but marketers continue to struggle with this channel even some 26 years after the first email campaign was sent. Join Michael Barber (and his Mum) as he explores of the best and practical ways to improve your e-mail campaigns, challenges your email conceptions, and shows you just why this channel continues to be vitally important for marketers.

Takeaway

  • Why email still matters and how people are engaging with it today
  • How marketers can ensure their campaigns are making it to the Inbox
  • The segmentation opportunities and campaigns marketers should be leveraging
  • Determine metrics that matter for engagement and testing