View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Michael Barber (SVP, Chief Creative Officer, Godfrey)
Location: Marina Ballroom
Date: Tuesday, April 9
Time: 11:00am - 11:30am
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Vault Recording: TBD
Audience Level: All
E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any channel in your marketing mix. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers, but marketers continue to struggle with this channel even some 26 years after the first email campaign was sent. Join Michael Barber (and his Mum) as he explores some of the best and most practical ways to improve your e-mail campaigns, challenges your email conceptions, and shows you just why this channel continues to be vitally important for marketers.