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ContentTECH Summit Schedule Viewer

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Bloody Hell! The Convergence of Content, Email, and My British Mum

Michael Barber (SVP, Chief Creative Officer, Godfrey)

Location: Marina Ballroom

Date: Tuesday, April 9

Time: 11:00am - 11:30am

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Vault Recording: TBD

Audience Level: All

E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any channel in your marketing mix. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers, but marketers continue to struggle with this channel even some 26 years after the first email campaign was sent. Join Michael Barber (and his Mum) as he explores some of the best and most practical ways to improve your e-mail campaigns, challenges your email conceptions, and shows you just why this channel continues to be vitally important for marketers.


  • Why email still matters and how people are engaging with it today
  • How marketers can ensure their campaigns are making it to the inbox
  • The segmentation opportunities and campaigns marketers should be leveraging
  • Determine metrics that matter for engagement and testing