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ContentTECH Summit Schedule Viewer


Beyond Publishing

Nick Mason  (CEO and Founder, Turtl)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


We’re all in a rush to get more and more content on to our digital channels in response to buyers completing an increasing percentage of their journey online. But have you ever slowed down to ponder whether we’re actually achieving real impact…or just adding to the noise? Join Nick Mason, CEO and Founder at Turtl, to learn how and why we need to move beyond simply publishing content and focus on actually getting read


By the end of this session, you’ll learn:

  • Why content is a black hole in the digital arena
  • How psychology can help businesses win the fight for attention
  • Keys to making content memorable
  • The strategies that forward-thinking companies like Cisco are using to achieve content impact
  • Why getting read - and the resulting insights - is crucial to a competitive edge