ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Beyond Publishing

Nick Mason  (CEO and Founder, Turtl)

Date: Tuesday, August 11

Time: 12:20pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


We’re all in a rush to get more and more content on to our digital channels in response to buyers completing an increasing percentage of their journey online. But have you ever slowed down to ponder whether we’re actually achieving real impact…or just adding to the noise? Join Nick Mason, CEO and Founder at Turtl, to learn how and why we need to move beyond simply publishing content and focus on actually getting read


By the end of this session, you’ll learn:

  • Why content is a black hole in the digital arena
  • How psychology can help businesses win the fight for attention
  • Keys to making content memorable
  • The strategies that forward-thinking companies like Cisco are using to achieve content impact
  • Why getting read - and the resulting insights - is crucial to a competitive edge