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ContentTECH Summit Schedule Viewer

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Behind the Scenes: How LinkedIn Marketers Mastered Content Marketing Using LinkedIn

Megan Golden (Content Marketing Leader: Telling Stories, Shaping Brands, Building Teams, LinkedIn)

Location: Marina Ballroom

Date: Tuesday, April 9

Time: 9:55am - 10:25am

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Vault Recording: TBD

Audience Level: Intermediate

Marketers at LinkedIn have become experts on how to build full funnel, B2B content strategy on the LinkedIn platform.
As a content marketer at LinkedIn – my team and I have spent years getting early access to new products, testing and refining our strategies and learning from both successes and failures. Now it's time to share what we've learned so every marketer can use the same tactics we've perfected to be experts on their own teams.


In this case study session, B2B marketers will learn how to:
Future proof their B2B content planning
Activate a spectacular content strategy with both organic and paid tools
Take the lessons learned from LinkedIn's very own A/B tests and apply them to their digital campaigns