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Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Megan Golden (Content Marketing Leader: Telling Stories, Shaping Brands, Building Teams, LinkedIn)
Date: Tuesday, April 9
Time: 9:50am - 10:20am
Session Type: General Session
Vault Recording: TBD
Audience Level: Intermediate
Marketers at LinkedIn have become experts on how to build full funnel, B2B content strategy on the LinkedIn platform.
As a content marketer at LinkedIn – myself and my team have spent years getting early access to new products, testing and refining our strategies and learning from both successes and failures. Now it's time to share what we've learned so every marketer can use the same tactics we've perfected to be experts on their own teams.
In this case study session, B2B marketers will learn how to:
Future proof their B2B content planning
Activate a spectacular content strategy with both organic and paid tools
Take the lessons learned from LinkedIn's very own A/B tests and apply them to their digital campaigns