ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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Automation and Creative Aren't Enemies: Structuring Great Marketing Content for Scalability and Personalization

Noz Urbina (Founder & Content Strategist, Urbina Consulting)

Location: Marina Ballroom

Date: Tuesday, April 9

Time: 3:35pm - 4:05pm

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Vault Recording: TBD

Audience Level: All

As digital technology insinuates itself ever deeper into all aspects of our lives, we often come up against a cliché: creativity and the rules-based world of automation-ready content are at odds. It's rules vs art. This session calls "bull" on that premise and talks about how an enterprise can, and why an enterprise must, embrace rules-based content creation; with a twist. Rather than giving up, we'll look at how structure and great creative work together to support scalable, omnichannel strategies. We'll take lessons from diverse fields and real projects to see how great art often colors within the lines, provided the lines are well drawn.