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ContentTECH Summit Schedule Viewer

View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

AudienceTech – A New Way To Think About The Technology of Digital Content

Robert Rose  (Chief Strategy Advisor, Content Marketing Institute)

Date: Wednesday, June 9

Time: 11:05am - 11:35am

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

Welcome to ContentTECH 2021. As we do every year let’s put a lens on where we are as a content and marketing strategy. In our new, next normal of 2021, whether we’re in B2B or B2C, the goal is to get closer to our customer. That means using technology to help us use content to do exactly that. We’ll talk through the five steps to creating connected digital experiences, and how de-siloing the customer’s journey with technology, rather than our organization might just be the way forward.