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Applied AI and SEO: Tips, Techniques, and Tools for Content Marketers

Chris Penn  (Chief Data Scientist, Trust Insights)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future of Content

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

In late 2019, Google announced that it was deploying its advanced, AI-powered natural language model BERT to search queries, the latest in a string of AI-related SEO announcements. Behind the scenes, all search engines have been using AI for every aspect of the search experience - and most content marketers lack the skills and tools to keep up.

In this session, join Trust Insights Chief Data Scientist Christopher Penn to learn how content marketers can begin incorporating practical AI tools and techniques into their work.


Attendee takeaways include:

  • Topic modeling and natural language processing
  • The greatest AI resource in your company you're probably using poorly
  • How to select vendors - and how to detect vendors overhyping AI

This session is appropriate for content marketers at the beginning of their AI journey. If you already know what a bidirectionally encoded transformer is, if you've already experimented with GPT-2, will be too basic for you and you will be unlikely to benefit from it. If you don't know what those words mean, you'll have a beginning understanding of it by the time you leave.