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ContentTECH Summit Schedule Viewer

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Analytics: 9 Tips for Setup, Analytics and Team Collaboration

Andy Crestodina (Principal, Strategic Director, Orbit Media)

Location: Marina Ballroom

Date: Tuesday, April 9

Time: 9:15am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Vault Recording: TBD

Audience Level: All

Where are they coming from? What are they doing? Which marketing activities are the most profitable? Is everything tracking properly?

This is the session where Andy shows you how to get the maximum value from your Analytics. You'll learn step-by-step how to set up and structure your Analytics account to measure accurately, find insights and take action. Be prepared to level-up your Analytics expertise.

Inside your Analytics, there are insights waiting to be discovered. But are you taking advantage of the data? Is it configured properly?


  • How to set up (or quickly audit) your Google Analytics configuration

  • What tracks, what doesn't and how to find the best insights quickly

  • What are most marketers missing when they use Analytics?

  • Collaborate! How to share your insights efficiently and tell stories with your data.

It only takes a few minutes to improve the accuracy of your data and find the nuggets that will make you a better marketer. The truth about your visitors is waiting to be discovered.