ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Analytics: 9 Tips for Setup, Analytics and Team Collaboration

Andy Crestodina (Principal, Strategic Director, Orbit Media)

Date: Tuesday, April 9

Time: 9:15am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Vault Recording: TBD

Audience Level: All

Where are they coming from? What are they doing? Which marketing activities are the most profitable? Is everything tracking properly?

This is the session where Andy shows you how to get the maximum value from your Analytics. You'll learn step-by-step how to set up and structure your Analytics account to measure accurately, find insights and take action. Be prepared to level-up your Analytics expertise.

Inside your Analytics, there are insights waiting to be discovered. But are you taking advantage of the data? Is it configured properly?

Takeaway

  • How to set up (or quickly audit) your Google Analytics configuration

  • What tracks, what doesn't and how to find the best insights quickly

  • What are most marketing missing when they use Analytics?

  • Collaborate! How to share your insights efficiently and tell stories with your data.


It only takes a few minutes to improve the accuracy of your data and find the nuggets that will make you a better marketer. The truth about your visitors is waiting to be discovered.