Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.
Jon Kane (Executive Director of B2B Marketing Strategy, Brainrider)
Date: Monday, August 10
Time: 2:30pm - 3:00pm
Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!
Track: Content Breakout
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The B2B buyer has evolved.
In order to connect with today’s buyer, marketers must adopt a customer-centric approach to pipeline marketing.
By connecting with our ideal customer, understanding their needs and providing them with a tailored solution when they need it, we build trust and deliver real value. This approach not only improves the buyer experience, but also improves our pipeline results.
In this case study presentation, we will provide you with practical advice and real-life examples on how to achieve both.
Key takeaways this presentation will address:
