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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

Aligning Your Content & Tactics To the Buyer's Journey: Practical Ways To Get Better Revenue Results

Jon Kane  (Executive Director of B2B Marketing Strategy, Brainrider)

Date: Monday, August 10

Time: 2:30pm - 3:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


The B2B buyer has evolved.

In order to connect with today’s buyer, marketers must adopt a customer-centric approach to pipeline marketing.

By connecting with our ideal customer, understanding their needs and providing them with a tailored solution when they need it, we build trust and deliver real value. This approach not only improves the buyer experience, but also improves our pipeline results.

In this case study presentation, we will provide you with practical advice and real-life examples on how to achieve both.


Key takeaways this presentation will address:

  • How to diagnose your organization’s pipeline challenge
  • Prioritizing the right content and marketing tactics
  • How to map content to the buyer’s journey
  • Measuring the pipeline impact of your marketing efforts