ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Advanced Applications of AI and Content Marketing

Chris Penn (Vice President, Marketing Technologies, Brain+Trust Partners)

Date: Wednesday, April 10

Time: 1:20pm - 2:05pm

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

n this session, learn and see examples of current leading-edge content marketing applications of machine learning and artificial intelligence. This session is intended for marketers who have familiarity with the basics of artificial intelligence and content marketing.

Takeaway

  • Techniques such as text mining and vectorization to create more relevant content at faster speeds
  • Key ethics and bias challenges facing marketers in machine learning
  • What tools and off-the-shelf software benefits advanced content marketers most
  • How to decide whether to buy or build based on your company's place in the machine learning journey