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A New Home for Tappable Stories: The Web

Ryan Warrender  (Global Product Partnerships, Chrome & Web Stories, Google)

Track: Future of Content

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The stories format has become ubiquitous across mobile platforms and has now found a new home—the web. Reaching the widest audience possible, the web is a natural fit for stories, allowing content creators to build fully immersive visual experiences while controlling the experience and monetization. In this talk, you'll learn about the advantages of posting content on the web, the experiences Google has had posting content on the web, and why Google thinks that stories are the future of content creation.

Takeaway

  • What Google Web Stories is
  • How to build Google Web Stories
  • The benefits of Web Stories
  • How Google is surfacing stories within its own experiences, including Search & Discover.



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