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ContentTECH Summit Schedule Viewer

View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

6 Frameworks for Building a Winning Content Strategy

Ali Orlando Wert  (Director, Inbound Marketing, SmartBug Media)

Date: Thursday, June 10

Time: 12:50pm - 1:20pm

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

As content marketers, we've all got the basics down on content marketing strategy and best practices. But how do you standardize and replicate your strategy in a way that, a) can pivot with the market, b) integrates strong messaging and positioning, and c) is repeatable, well-documented, and connects the dots for all internal stakeholders?

For too long, content marketers have been stuck with limiting frameworks (looking at you, buyer's journey!) or no framework at all—leading to strategies that are disjointed, inconsistent, or missing the full picture.

In this session, we'll explore six messaging and content strategy frameworks, the pros and cons of each, and how you can blend them all together into one comprehensive, repeatable strategy for outstanding results.


  • From StoryBrand to "Jobs to Be Done," learn about popular messaging frameworks and how to apply them to your content strategy
  • Discover the gaps in current content strategy planning and why a new framework is needed
  • Explore a new audience-focused framework for content strategy planning
  • Bring all the pieces together and come away with an audience-centric playbook for developing outstanding messaging, positioning, content strategy, and a content plan