Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.
Tim Hayden (President, Managing Partner, Brain+Trust Partners)
Date: Monday, August 10
Time: 2:00pm - 2:30pm
Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Advanced
Vault Recording: TBD
Audience Level: Advanced
Customers today are influenced by brands that are most relevant, convenient and immediate in the delivery of everything from products to customer service. To compete, marketing and communications professionals now have the opportunity to create individualized customer experiences while removing friction from e-commerce and sales. Let's discuss how to grow revenue, and how content must change to fit in a world where no two customers have the same preferences and expectations.
- Grasp new possibilities for "click to buy" and two-factor e-commerce capabilities
- Learn how to comply with GDPR, CCPA and other customer privacy regulations
- Build contextual content/experiences that delight individual customers in the moment
- Be prepared for what's next in content, product development and IoT and 5G environments
