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ContentTECH Summit Schedule Viewer


5 Paths to Deliver a Frictionless Customer Experience

Tim Hayden  (President, Managing Partner, Brain+Trust Partners)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Customers today are influenced by brands that are most relevant, convenient and immediate in the delivery of everything from products to customer service. To compete, marketing and communications professionals now have the opportunity to create individualized customer experiences while removing friction from e-commerce and sales. Let's discuss how to grow revenue, and how content must change to fit in a world where no two customers have the same preferences and expectations.


- Grasp new possibilities for "click to buy" and two-factor e-commerce capabilities
- Learn how to comply with GDPR, CCPA and other customer privacy regulations
- Build contextual content/experiences that delight individual customers in the moment
- Be prepared for what's next in content, product development and IoT and 5G environments