ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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Monday | 1:00 pm

Building a Content Strategy: A Real Life Approach to a Marketer's Challenge

Speaker: Cathy McKnight (The Content Advisory)

Location: Balboa

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Connect the Dots: What we learned connecting strategy to execution

Speakers: Bob Meindl (.), Jenny Hooks (Cisco)

Location: Mission Hills

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

New Technology: How to Decide, How to Measure, How to Keep Teams Informed

Speaker: Christoph Trappe (Stamats Business Media)

Location: Del Mar

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Orchestrating Content for Omnichannel Customer Experience

Speaker: Alan Porter ([A])

Location: Cardiff

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Monday | 5:00 pm

Opening Reception

Location: South Poolside Patio

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Tuesday | 7:30 am

Breakfast & Networking

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Tuesday | 8:30 am

Welcome to the ContentTECH Summit

Speaker: Stephanie Stahl (Content Marketing Institute)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 8:40 am

Keynote - Settling Our Technology Debt: How Trying to Keep Up is Keeping Us Back

Speaker: Robert Rose (Content Marketing Institute)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Tuesday | 9:15 am

Analytics: 9 Tips for Setup, Analytics and Team Collaboration

Speaker: Andy Crestodina (Orbit Media)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 9:55 am

Behind the Scenes: How LinkedIn Marketers Mastered Content Marketing Using LinkedIn

Speaker: Megan Golden (LinkedIn)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 10:25 am

Networking Break

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Tuesday | 11:00 am

Bloody Hell! The Convergence of Content, Email, and My British Mum

Speaker: Michael Barber (Godfrey)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 11:35 am

How to Engineer a Digital-First, Customer-Focused Content Experience

Speaker: Shiva Mirhosseini (Aetna)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 12:05 pm

Pick Up Lunch and Go To Your Preferred Session

Location: Marina Ballroom Foyer

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Lunch

Tuesday | 12:20 pm

Click to Human: How to Create a Frictionless Customer Experience Through Conversational Content

Speaker: Chris Buehler (Scorch and PingPilot)

Location: Carlsbad/Cardiff

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Session

Full-Funnel Content Marketing: Short-Term Tactics to Achieve Your Long-Term Goals

Speaker: Jason Brigham (Internet Marketing Inc.)

Location: Balboa

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Session

The Secret to Managing the Content Lifecycle

Speaker: Lisa Sharapata (Aprimo)

Location: Mission Hills

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Session

Using Digital Content to Create Great Customer Moments: Case Studies in Content Analytics

Speakers: Mackenzie Meyer (Parse.ly), Alexandra Vojdany (HelloFresh)

Location: Del Mar

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Session

Tuesday | 1:25 pm

The New New ContentTech Stack

Moderator: Cruce Saunders ([A])

Panelists: Corinne Schmid (ScribbleLive), Marty Muse (Vennli), Lon Otremba (Bidtellect)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 2:30 pm

Why You Need to Be Thinking Products, Not Projects

Speakers: Amanda Todorovich (Cleveland Clinic), Matt Bakaitis (Cleveland Clinic)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Tuesday | 3:00 pm

Networking Break

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Tuesday | 3:35 pm

Automation and Creative Aren't Enemies: Structuring Great Marketing Content for Scalability and Personalization

Speaker: Noz Urbina (Urbina Consulting)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 4:10 pm

From Tech Chaos to Content Coordination: Organizing for Success in the Enterprise

Speaker: Dusty Dimercurio (Autodesk)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 4:45 pm

End of Day Recap

Speakers: Stephanie Stahl (Content Marketing Institute), Robert Rose (Content Marketing Institute)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 5:00 pm

Networking Reception

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Wednesday | 7:15 am

Breakfast & Networking

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Wednesday | 8:15 am

ContentTECH Summit - Welcome Back

Speaker: Stephanie Stahl (Content Marketing Institute)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Wednesday | 8:20 am

The Neuroscience Behind Memorable Content

Speaker: Carmen Simon (Memzy)

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Wednesday | 9:00 am

Aligning Marketing Automation Platforms and Content to Create Leads Sales Can't Live Without

Speaker: Tom Martin (Converse Digital)

Location: Mission Hills

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

How Neural Networks Enable Computers to Think Like Us

Speaker: Val Swisher (Content Rules, Inc.)

Location: Del Mar

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

How to Build a Lean, Mean, B2B Content Marketing Machine

Speaker: Vishal Khanna (HealthPrize)

Location: Balboa

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Use Your Data to Optimize Your Content

Speaker: Brian Piper (University of Rochester)

Location: Carlsbad/Cardiff

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Wednesday | 9:45 am

Networking Break

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 10:15 am

Bullseye! Targeted Content Strategy for B2B ABM and Demand Gen

Speakers: Jenny Magic (Convince & Convert), Jenna Reiff (Springbox)

Location: Carlsbad/Cardiff

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Proving the Value of Content Marketing with Multi-Touch Attribution

Speakers: Ali Wert (Frontline Education), Sean Amster (Frontline Education)

Location: Mission Hills

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Tomorrow Was Yesterday: Using Taxonomy and Metadata to Maximize Long-Term Return

Speaker: Noz Urbina (Urbina Consulting)

Location: Del Mar

Track: Future of Content

Session Type: Breakout Session

Your Current Customers: All the Prospects & Influencers You'll Ever Need

Speaker: Tim Hayden (Brain+Trust Partners)

Location: Balboa

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Wednesday | 11:10 am

4 Principles for Using AR/VR for Successful Storytelling in Your Marketing

Speaker: Allen Martinez (Noble Digital)

Location: Del Mar

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

How to Manage and Measure Content Creation on a Large Scale

Speakers: Lauren Klein (ScribbleLive), Makayla Millington (Autodesk)

Location: Mission Hills

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Is Your Content Winning or Losing You Deals? Focus on Experience.

Speaker: Randy Frisch (Uberflip)

Location: Carlsbad/Cardiff

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Using the Power of Data to Make the Perfect Marketing and Sales Omelet

Speaker: Amy Higgins (.)

Location: Balboa

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Wednesday | 12:00 pm

Lunch

Location: Coronado Terrace

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Lunch

Wednesday | 1:20 pm

Advanced Applications of AI and Content Marketing

Speaker: Chris Penn (Trust Insights)

Location: Del Mar

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

Constellations of Content: Metadata Strategy for Beautiful Nerds

Speaker: Anna McHugh (Red Hat)

Location: Mission Hills

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

How Executing a Content Audit will Immediately Make a Positive Impact on Your Content

Speaker: Cathy McKnight (The Content Advisory)

Location: Balboa

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Integrity in a World of Advanced Technology

Speaker: Ruth Carter, Esq. (Carter Law Firm)

Location: Carlsbad/Cardiff

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Wednesday | 2:15 pm

Cloud Free Collaboration (Or How I Learned to Live Without Google Docs)

Speaker: Melinda Belcher (Mastercard)

Location: Carlsbad/Cardiff

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Tech-Enabled Engagement: Automating Buyer Conversations at Scale

Speaker: Ardath Albee (Marketing Interactions, Inc.)

Location: Del Mar

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

The Secret to Creating Content That Transforms Your Brand and Builds Real Relationships With Your Customers

Speaker: Joe Lazauskas (Contently)

Location: Mission Hills

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Tools, Tactics, and Algorithms For Game Changing Content

Speaker: Paxton Gray (97th Floor)

Location: Balboa

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Wednesday | 3:00 pm

Networking Break

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 3:30 pm

Closing Keynote

Speaker: Henry Rollins

Location: Marina Ballroom

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote