MAY 31 | SAN DIEGO
We’ve invited content marketing leaders and brand innovators to share their expertise, practical advice, and insights to guide you in unlocking the potential of content technology in your organization.
The agenda is filled with solutions to the common challenges content teams face, including keeping your brand identity on course, managing your content processes, and navigating artificial intelligence.
Interested in learning more about the topics covered at ContentTECH Summit? Browse the 2024 agenda below.
From Logo to Legacy: How to Create and Amplify a Successful Brand Identity – Ariana Keil, Sr. Growth Marketing Manager for Canto
As your team grows and content demands increase, it can become easy to put brand consistency on the back burner. But you don’t have to compromise your brand to scale content production. Learn how to build a brand identity that resonates with customers and prospects alike.
How to Leverage AI for Effective Marketing (without losing the human touch) – Ali Hart, Sr. Product Marketing Manager for Optimizely
AI is permeating every part of the marketing lifecycle. Marketers are adopting AI tools to enhance their campaigns and gain a competitive edge. We’ll share tips on how to offer the right balance of leveraging AI while ensuring that your content isn’t becoming bland and robotic.
15-Minute FastCHAT with Robert Rose and Kelly Hungerford, Director of Digital Strategy and Services for SUNSTAR
We’ll explore the challenges of multi-site management in 2024. Kelly will dive into how implementing a holistic content strategy is critical to managing sites across multiple markets that share the same language, and therefore may compete for SEO. And we’ll discuss how the SEO ground is shifting beneath our feet as AI starts to disrupt the new search landscape.
Driving Growth: Webinar Secrets to Propel Your Pipeline Forward – Roi Kaufman, VP Growth for Kaltura
Achieve a new level of success by aligning both marketing and sales workflows in your webinar strategy. We’ll demonstrate how you can leverage curated content, first-party data, and AI to create personalized experiences and achieve pipeline success before, during, and after your webinars. Get great tips and actionable insights that you can implement immediately and accelerate growth.
Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy – Zach Escabedo, Manager, Solution Engineering for Sitecore
Learn to transform how your digital content is created, managed, and experienced. AI-enhanced tools can help streamline operations, unleash creativity, and drive innovation. We’ll show you how to embed GenAI into your content strategy, and what tools can help.
15-Minute FastCHAT with Robert Rose and Cathy Hankl, CEO for Spacial Dynamics
In this chat, we’ll delve into the intersection of AI and spatial computing. We’ll discuss what marketers should be thinking about and the potential impacts on marketing strategies moving forward. You’ll leave with an understanding of what’s next for spatial computing and the metaverse, and what you can do to prepare.
